The Melon

 Melon Posters

Melon Posters

 
 Melon App

Melon App

 
 Melon Magazine

Melon Magazine

 
 Melon Video

Melon Video

 

Project Description

Visual Thinking leads students through specific steps in the design process to create engaging and relevant solutions. Students propose a topic, identify its relevant audience and stakeholders, and then design a solution that has to engage and direct a message to target audiences of a brand.

 

Project Concept

I made the decision to build a brand named The Melon which served as a one stop service for travelers. The Melon was the brand for young travelers who needed to save on traveling costs. Melon's visual graphics presented three keywords - fresh, friendly and firm. The four deliverables of Melon were Melon magazine, Melon posters, Melon Video, and Melon application. The deliverables play with green, white and hand drawings.